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3) Brand Guidelines

 

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PLEASE NOTE

The following Booking.com’s brand guidelines should be followed when launching co-branded marketing material like a landing-page, campaigns, events or webinars.

 

Before launching any campaign, PR release, the landing page other material, please consult us to confirm the content.  

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Online check-in Landing Page info to market OCI

The following guide is supposed to provide you with information around a co-branded landing-page and general branding of marketing campaigns run by you. You’ll find some copy guidelines split into four key parts:  Introduction, Value Proposition, a Summary and on a Call to action section. At the end of this article you can find attachments, like the brand standards and logos.

 

You can use the copy in the boxes. Please do not deviate from the definition provided to you if not absolutely necessary. If you do so please mark it in the confirmation request. 

 

If you have any questions or feedback, please reach out to us via checkin.provider@booking.com.

 

Introduction: To make sure your customers understand what Booking.com online check-in aims to do is in a few lines and an explanation of our partnership:

 

Booking.com online check-in simplifies the process of collecting guest information required 
for check-in, such as passport/ID information, and sending guests’ check-in instructions.


We’re partnering with Booking.com to empower properties to deliver a great customer experience. 
Together, we share the vision of a seamless travel experience from start to finish. 

 

Customer value proposition: to help your customers understand the benefits of activating the Booking.com check-in solution. Please add additional selling points that are directly related to your product.

 

Try online check-in today – so you can save time on check-in and make it easy for your guests.
  • Collect guest passport and ID details electronically before guests even arrive and give 
    them contactless access to your property. 

  • Online check-in is translated into 43 languages, and Booking.com automatically sends 
    guests check-in instructions provided by you.

  • Integrated with [provider_name], so you can keep all of your guest information 
    in one place.

 

Summary: How Booking.com online check in works. 
Please add any specifics related to how your product works with Booking.com online check in.

 

  • Guests receive an email or App notification from Booking.com before the stay at your 
    property, prompting them to check-in online.
  • Using the B.com website/app, guests can then share all information necessary to 
    check-in. Guests can then enter the information for check-in, such as passport/ID 
    information, using the Booking.com website or Android app. 
  • Once guests submit their information, they’ll be notified that check in was 
    successful and receive instructions on how to enter your property.
  • Their check-in information will show in [provider_name] under [guest_reg / PMS]

 

Call to action: We suggest you plug the call to action flow into your regular sales process. When the customers are live with your product, they can activate the integration through the "connect to booking" button in your dashboard. More info can be found here.

 

 

Attachments:

 

 

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